The new 2XU store at Collins Street Arcade delivers a bold, high-performance shopfitout that reflects the brand’s commitment to innovation and athletic excellence. Designed to enhance the customer experience, the space combines sleek materials, refined detailing, and a dynamic layout that showcases 2XU’s technical apparel in a modern retail environment. The result is a striking, functional store that elevates the brand’s presence in one of Melbourne’s most iconic shopping destinations.
